With an abysmal performance record, and with misinformed suggestions, the BBG’s effort to revamp Alhurra might follow in the footsteps of previous failed reform attempts, when a director is fired or a producer is blamed. After years of incompetence, Alhurra needs a complete overhaul that must include structural and personnel changes.
The talent, journalism experience and bilingual skills of the station’s leaders and staff should be tested. The incompetent should be replaced. The grid should be revisited, and Alhurra’s offices should be brought from a Springfield suburb to downtown DC, closer to the news and to offices of its competitors such as Al Jazeera, the BBC and Al Arabiya.